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You Might Be The Most Interesting Company They've Never Heard Of.

We'd Like To Change The Last Bit.

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At Benson, we help companies make sense of marketing.

We understand that balancing the acquisition of customers in the short term, with delivering growth over the long term can be a tough gig. 

The two objectives shouldn't be mutually exclusive and we provide marketing strategy that balances long & short term thinking.

The Long & Short Of It

Long term marketing objectives focus on brand.
The 95% of your category that could become customers, tomorrow.

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​Short term objectives focus on product.
The 5% of your category that want what you sell, today.


Long term messaging is concerned with value or emotion and is aimed at the entire category audience.The objective is to build positive associations with the brand.
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Short term messaging is about features & benefits of the product and is aimed at audience segments. The focus is on acquisition or short term revenue.

A marketing strategy built around long and short term objectives will:

The Upside

Improve the Effectiveness of Your Marketing

Create Cohesion Across The Company

Align Product & Marketing By Default

Streamline Your Hiring

Bothism

It is possible to acquire customers and build a brand at the same time.
To speak to multiple audiences individually and all at once.

To elicit an action from the audience as well as build an association with the brand.


Chat to us and we can show you how.

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